领英,作为全球更大的社交平台,覆盖全球200多个国家和地区,拥有超7亿的注册用户,5000多万企业用户,是外贸人拓展海外市场的必备利器。
但很多人在利用领英开发客户过程中,发现申请好友的通过率太低了。尤其是面对大把精准客户的时候,看得见却摸不着,实在是让人觉得可惜。
那么,如何才能提高领英添加好友的通过率呢?
完善领英个人资料
影响好友通过率的第一因素就是个人资料。
试想一下,当你去申请添加客户为好友的时候,客户肯定会先看看你的资料,包括头像、自我简介、工作经历等等,然后再决定要不要让你进入他的领英社交圈。
所以,个人资料非常重要。
接下来,就给大家分享国外一些个人设计工作室的设计师们的自我简介描述。大家可以参考一下他们的写作方法和内容,然后结合自己的公司和产品,进行自我包装。
示例一:
“HELLO!I am a freelance experience designer and strategist living in Berlin. With a track record of 15 years in the digital industry, I create products, services, and experiences for clients and agencies. Always in a team, never without passion.
示例二:
“I’m an Australia based Dutch UX/UI & Product designer with 11 years of experience. I also mentor at San Francisco based code & design bootcamp Bloc.
示例三:
“I’m Kevin Korpi, an independent product designer & writer working and playing in the hills of the Pacific Northwest.
I work with everyone from agencies to start-ups to Fortune 500 companies on tough product design and strategy problems across conversational interfaces, iOS, Android, and the web. I can augment your in-house team or help you roadmap and prototype your MVP.
I’m currently accepting design engagements beginning in January 2018.
LET’S WORK TOGETHER ›
示例四:
“I’m a product designer, user experience strategist and manager living and working in Silicon Valley. I design enterprise and consumer applications for desktops, tablets, and phones and build teams to continue to make them successful.
示例五:
“I’m a freelance designer, so I help people with their design projects. What I do consists of several different areas of design.
I provide high quality industrial design. From the smallest electronic gadgets to the largest housewares items, I can give you the best conceptualization of your product ideas, and develop the renderings, presentations, and manufacturing files to get your products made and delivered to market.
示例六:
“I design apps and websites for global brands and startups.
Recent projects include Lonely Planet, Airbnb, and Salesforce.
示例七:
“I am a product design strategist who’s been designing many things since 1999. Over the years, I have focused on several areas, including education technology companies, enterprise hardware manufacturers, professional sports organizations, major online retailers, and several transportation authorities.
示例八:
“I work with start-ups, entrepreuners and businesses to help with all aspects of designing, marketing & launching new, successful textile products.
大家发现了吗?这些自我简介的共性是:我是谁,我能提供什么……..现在写出一个吸引客户的自我简介是不是有思路了呢?
除了完善个人资料外,还要定期发布一些高质量的内容(文章、动态、视频),呈现出一个专业的、有能力的个人形象,难免客户不对你产生“想法”!
巧妙地主动出击
想要在领英上获得询盘和订单,除了完善个人资料外,还需要主动出击,在领英上不断积累更多的潜在客户。
但我们知道,领英对于加好友的数量有限制,如果每天发送太多好友邀请,很容易被封号。那有人要说了,不加好友,怎么去和客户联系呢?
这时候,我们不妨借用苏维智搜外贸获客软件。无需添加好友,打开领英找客户【邮箱挖掘】功能,自动获取客户姓名、公司网址,30秒就能找到领英客户邮箱、电话等联系方式。
接下来,我们就能避开领英,先和客户通过邮件建立联系。当客户收到你的邮件,并且被你打动,愿意回复你时,再去添加对方为好友,相信这时候搞定通过率肯定是100%。
如果你是新注册的领英用户,因为人脉限制,无法进去客户主页查看客户姓名,也没有关系。领英找客户的【人员定位】功能,可以帮你轻松突破三度人脉限制,想看哪个客户就看哪个客户。
有了苏维智搜这个外贸获客神器,你再也不用担心,在领英上加好友太多被封,以及加好友通过率低的问题了,是不是很香!
当然,在领英上开发客户,也不是一朝一夕的事情,千万不能三天打鱼两天晒网,坚持打理和运营,才能得到意想不到的收获!